Your Logo and your business; your effective signature
A logo is very important in your business, it doesn’t matter if it is a small or big business. One of the items you should not joke with in your business checklist is a logo. It is no coincidence that you are able to recognize the biggest brands in the world by merely looking at their logos. It goes to show that a logo is a signature for a business, a lack of logo shows that you are not out to register your business on the minds of your clients.
Beyond the name of organizations, you are most likely to correctly guess the nature of a business from the logo at first glance. While you might not be taught this in business school, a logo is a way of intimating clients with what you do.
The first question that crosses the mind of several people is why exactly is a logo important? It’s a good question and one that will be answered in details in this article:
A logo is your business identity: Did you recall any of the wild west movie you have seen where cow boys branded their cows? Have you ever asked why they were doing it? The cowboys mark their cows to show ownership. In essence, a logo does the same. A logo tells your potential clients and indeed the whole world what your business does and how you do it.
A logo invites new customers to get to know you: In a world where talk is cheap and there are a lot of monochromatic objects, people are drawn to interesting design and colours. Your logo, when professionally handled can draw customers and intrigue them. That way you can convert as many as possible and add to your customer base.
A logo distinguishes you from the competition: More often than not, you will not be in a monopolistic industry. There will always be other companies competing for your customers and clients, how do you hold on to what is yours? Simple answer, your logo. For example, how many businesses offering catering services have an Italian smiling chef logo? I bet there are a lot of them. In a case like that, spinning out a logo that has nothing to do with the industry norm can be a way of setting new standards and distinguishing yourself from the competition.
A logo facilitates brand loyalty: A logo is a very fantastic way of ensuring that your customers are connected to your business. For a lot of customers, the logo is as important as the business itself. That is exactly why some customers get hurt when you change your business logo.
A logo can be anywhere: That statement is as literal as you have read it. You can put your logo just about anywhere; from hampers to papers and your website, your logo is that expendable. That makes for a very superb marketing item and that way you can reach as many people as possible. Logos can transit quite easily between merchandise and the virtual world, that is why it is essential that you use a logo that conveys your message with the level of clarity you desire.
Now that you know why you want to get a logo for your business. What are the factors you should consider when curating a logo for your business? While there are a lot of these factors, we will do well to go over the most important tips.
Pay attention to details: With a logo for a business, attention to details cannot be over flogged. Particular attention must be paid to every element in the logo and you must ensure that each communicates the exact message you intend for it to communicate. For example, a gym may use thick, bold fonts while a wedding planning agency may opt for fanciful, cursive and delicate fonts. Each business has decided to pay attention to details and knowing the message they intend to pass, they have chosen the right fonts.
Non-ambiguous visuals: Your logo cannot be entirely made up of words, although there are some logos that are made up of just words. However, if you have decided to include visuals in your logo, your visuals must be straight forward and non-ambiguous. If you are trying to depict a particular concept, you must ensure that people who see the logo do not misunderstand you or mistake the visual to be a representation of another concept entirely.
Simplistic approach: When curating your logo, you must ensure that you are as simple as possible. Remember that you want people to attach your logo to your business? That aim might not be accomplished if the logo is not simple and straightforward. While simple doesn’t mean shabby, you should pay attention to every shape, colour and other elements that makes up the logo design.
Make it memorable: A logo should be distinctive enough to be easily recognized and simple enough to work across different platform. That is exactly why your logo should be able to make an immediate impact on viewers. If your logo doesn’t appeal to people at first sight, you might need to work on your logo yet again. Your logo must be catchy and must be easy to remember. Ready to etch your logo on the memory of every of your client and customer? Then keep it as simple and straightforward as possible
Your logo is your effective business signature and you need to harness the potential of your logo effectively. If your business doesn’t have a logo as of yet, you need to get to work speedily about it. If you are ever at sea about how to curate your logo, you can contact us. We will fix your logo up in no time and you will be glad you did.
You already have a logo? Harness the power of your logo by adding it up to your email marketing template and get that beauty in front of every of your subscribers right now.